Thursday, November 10, 2011

The new fragrance from Kim Kardashian, Gold...

From this ad I'm guessing they are marketing to Fembots.  This photo looked so unreal (fake).  What product wants to be tied to the word fake?

Click to see Kim Kardashian Fragrance ad article on People.com

Wednesday, November 9, 2011

Romancing the Fetus

Okay this ad just flat out creeped me out the very first time I saw it in Cosmo.  Dakota Fanning is reclining on a bed with a large perfume bottle resting on her crotch.  

So in this photo ad, which is not even artistic or beautiful in any way other than Fanning herself, they want you to buy crotch water from a 17 year old girl?

Then I read that Jacobs actually intended for this to be Lolita-like.

What?

Anyway, the question:  What is the target audience of this ad?  Young girls who WANT to be the arm candy of an 80 year old man or 80 year old men who want to buy their under aged girls some arm candy?  

The word grooming comes to mind but it has nothing to do with products.

Friday, October 28, 2011

Yoga Mom & Bounce

I LOVE the new Bounce commercial where they show a woman doing yoga.  She calmly tells the viewers that she uses the dryer sheets because it gives her more control and she likes that feeling.

I get the idea she's a very put together woman who plans out her meals a month in advance, files her coupons in alphabetical order and by date and finishes her Christmas shopping in February.  So it makes me giggle every time I see her toddler walk up to her and hand her a marker that he obviously painted his own face with and probably much, much more off camera.

The coup de grĂ¢ce? He hiccups as he walks off screen.

I love it!  Have I mentioned that already?  Well, I do love it.  I identify with this woman.  Everything is going great.  We have got ourselves, our house and anything and everything else together and then...

...something or someone unexpected happens.

The 'unexpected moment' in the Bounce commercial is cute and reminds me of my family's own unexpected moments, usually starring my youngest, including; Picasso-like artwork done with the contents of her diaper and her deciding she didn't want her clothes or diaper on in the middle of a period wedding.

Bounce, you got it right and I appreciate it.  Watch the video below.

Click to watch the Bounce video here.